PR at the cutting edge of technology and social media to be showcased at CommsCon

Tim Burrowes

March 12, 2014 3:07

Five case studies in which technology and social media communities have been utilised in innovative ways to deliver PR outcomes will be shared at next week’s CommsCon conference.

Work for McDonald’s, Telstra, GE, Four Pillars gin and the Australian Government will be shared at the event, which is aimed at communications and PR professionals.

Claire Salvetti, MD of Mango Sydney will share the story of the Our Food Your Questions project for McDonald’s which saw agencies including Mango, PPR, DDB and OMD collaborate to create a platform on which consumers could ask hard questions about the brand, which would offer straightforward information and attempt to correct myths.

https://www.youtube.com/watch?v=MAZOmB3q0s4

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.