GE

When should communications bosses outsource PR to agencies? 1

Morning Update: David Bowie’s first PR stunt and best ads; Streaming dominates Golden Globes; WWF ‘unaware’ of disqualified entry

Defining branded content: Does anyone really care? 3

Is the PR industry in need of a re-brand? 2

Senior agency staff ‘earning themselves out of a job’, claims PRIA consultancy group chair 8

GE showcase healthcare technology in branded film tracking the health of premature twins 1

PR at the cutting edge of technology and social media to be showcased at CommsCon

Weaving re-enters The Matrix for GE 5

The One Centre creates digital ‘stream of consciousness’ for GE 2

GE spends 40% of budget on post-production in first national ad campaign 12

Coca Cola, the 69 billion dollar brand 2