The One Centre creates digital ‘stream of consciousness’ for GE

The One Centre, a brand agency that was revived after falling victim to the global downturn three years ago, has launched a digital campaign for GE.

The idea is to ask Australians the two words that matter most to them when thinking about the future, and create a digital “stream of consciousness”.

These words will be collected on GE’s website, through social media, a Facebook app and at ‘polling installations’ in Melbourne, Sydney, Perth and Brisbane.

Themes will be pieced together from these words and broadcast live online and through the digital installations, which will feature a ‘Two Words Waterfall’ on large LED screens.