PR in 2024: Automation vs authenticity, LinkedIn celebs & the press office renaissance
What lies ahead for the public relations industry in 2024? PR Shed’s founder, Celia Harding, shares her predictions.
AI is infiltrating every corner, from crafting catchy jingles to predicting consumer whims. In this hyper-connected landscape, PR pros face a double-edged sword: content creation on steroids but an audience craving genuine narratives. So, what lies ahead for public relations in 2024?
Here are my predictions.
First up, AI…as we all know, AI was the buzzword for 2023 and will continue to be massive in 2024, but the impact at which new technology is rolled out and adopted this year has significant implications for the PR industry.
So true and a great article. A lot of what we are briefing in this year has directive around how can we use AI or other tech to answer the brief.