Predictive technology is the future of media
We can’t avoid the inconvenient truth that almost all of the open internet will soon become untrackable. We need to change the way we look at data and tech to thrive in the next era of media and predictive technology is the key, says GroupM Nexus CEO Ryan Menezes.
The marketing ecosystem is on the brink of a seismic shift. We’re swimming in a sea of data, yet access is becoming increasingly restricted.
The old ways of reaching audiences – cookies, third-party identifiers – are crumbling before our eyes. We can’t avoid the inconvenient truth that due to global and local macro forces impacting media and digital, almost all of the open internet will soon become untrackable.
We need to change the way we look at data and tech to thrive in the next era of media, and the answer lies in embracing the transformative power of predictive technology.
