Under pressure: How to be creative with fast turnaround work
Sometimes creatives are given weeks to nail a brief and mould a perfect campaign. At other times the client wants it yesterday. Mumbrella asked leading creatives to share examples of work developed at breakneck speed and to extraordinarily tight deadlines.
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Nick Worthington, ECD, Colenso BBDO
Nick Worthington
I remember a couple of years ago when one of our clients, Tourism Fiji, came to us in crisis after a cyclone.
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Yes, I’m a huge fan of Magna Szubanski.
Hi Magda,
Mea culpa – that’s been changed now, thanks for flagging.
Alex – head of Mumbrella Bespoke
“…and at 10 the next morning the aid was airing on TV.”
One of the common pitfalls of a quick turnaround – relying on spellcheck to proof the copy!
Hi AB,
You’re right – the perils of quick turnaround work indeed. Fixed up now – thanks!
Alex – head of Mumbrella Bespoke