Foxtel launches Presto ads while Quickflix says new offer is good for the sector

Foxtel has launched its Presto streaming service with a new ad campaign showing it as a safe way to entertain adults and kids, while rivals Quickflix has welcomed the competition as an acknowledgement of the demand for the services.

The new service was officially launched last night, with anyone able to sign up to get movies airing on Foxtel’s channels on demand for $19.99 per month, with extra charges to be applied for premium movies.

Quickflix founder and CEO Stephen Langsford said: “Foxtel’s entry will assist in building consumer awareness of the streaming category and that in turn will assist demand for all services in the category, including Quickflix.”

He added the higher price-point for Presto, with Quickflix priced at $14.99 per month, and the wider range of devices his service is able to be streamed on, with Presto limited to tablets, PCs and Macs, would see a boost in their customer numbers which currently stand at 130,000.