PRIA diversity policy aims to get 22% more men into industry
The first industry diversity and inclusion policy aimed at reducing gender inequity in the PR and communication industries, was announced yesterday at the Public Relations Institute of Australia (PRIA) National Conference.
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The policy focuses on attracting more men to the industry and plans to increase the proportion of men aged under 25 to 40% by 2025, it will also be used as a point of reference for progress and encourage a higher standard of gender equality.
In partnership with educational institutions PRIA hopes to recruit more males into communication, media and other recognised degrees assisting them to explore accredited pathways into the profession and make workplaces more accessible.
This is desperately needed. There should be a quota for employing men in PR roles. I think it’s higher than 76%.