Prime Video transforms Melbourne trams to celebrate new The Lord of the Rings series

Kalila Welch

August 26, 2022 9:49

Amazon Prime Video has transformed key Melbourne tram stops into the realms of Middle-earth in a new campaign created by Prime Video, Mediabrands Content Studios, Rufus powered by Initiative and JCDecaux.

The campaign runs from Tuesday 23 August to Monday 5 September ahead of Prime Video’s new highly anticipated series, The Lord of the Rings: The Rings of Power.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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