YouTube brings back the big screen with connected TV: YouTube Brandcast

Kalila Welch

August 26, 2022 9:30

At last night’s YouTube Brandcast event held at Carriageworks, YouTube revealed that Connected TV is its fastest growing screen in Australia.

With reference to YouTube’s own data, Brandcast revealed that more than 11 million Aussies streaming YouTube through a connected TV screen in May alone, and more than 60% of connected TV YouTube viewing is 21 minutes or longer.

Mel Silva, managing director of Google Australia

The event also referenced research conducted by Kantar, Eye Square and Google in Australia, which showed YouTube ads were more engaged with more than ads on other channels, with 10% more ‘eyes on screen’ than compared to catch up TV, and 15% more than free-to-air. In addition, according to research by Google and Ipsos, 60% of Australian YouTube viewers say that YouTube helps them decide what to purchase.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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