Principal media in the spotlight as WPP faces US lawsuit

November 13, 2025 11:05

A US lawsuit against WPP has thrust the controversial industry practice known as principal media into the spotlight.

Richard Foster, a former senior executive at the holding company’s media arm, is suing WPP, alleging he was fired in retaliation for raising concerns that the division was running an improper kickback scheme, according to a Business Insider report.

Foster spent 17 years at WPP and previously served as global CEO of Motion Content Group, WPP’s division that produces and co-finances shows such as Love Island, and manages entertainment partnerships.

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Eleanor Dickinson

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1 COMMENTS

Slip Discount 13 Nov 25

O my goodness this story has legs doesn’t !!
I mean there’s the Principal media thing which is relatively new and then there’s all the other stuff on the side that’s been in place for decades..

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