Principals reflects the Indigenous roots of Campbelltown in new brand identity for the suburb
Branding agency Principals has created a new brand identity and strategy for Western Sydney suburb, Campbelltown.
The work was triggered by the Campbelltown Council’s Community Strategic Plan, which saw residents and businesses identify that the area needed a new image that better represented the change the suburb had recently experienced.
The new brand identity for Campbelltown
To complete the rebrand, Principals conducted a series of co-creation sessions, vox pops, drop-in clinics, workshops, online surveys and interviews, receiving feedback from over 1,000 people.
the old logo was better
looks like we’re about to jump into hyperspace at lightspeed
Im just lovin the communist vibe. The colors, the shouty type, almost see a hammer and sickle.
dear principles, stick to strategy not design
Wow
Looks like a discount shopping mall outlet. As someone else said, all caps = aggressive.
Campbelltown Council hang your head in shame for wasting ratepayers money like this. This is a betrayal of the community’s trust.
Look at me, look at me, looook at meeee.
Now I have one word for you Campbelltown.
Shit. It’s shit.
Looks good but their work with Northern Beaches and Liverpool was better.
Instantly made me think of Walmart.
Which, is probably on brand for Campbelltown.