Print ad in The Australian discontinued after Ad Standards violation
An advertisement from The Climate Study Group that appeared in The Australian has been discontinued after violating Sections 1a) and 3a) of the Australian Association of National Advertisers (AANA) Environmental Code.
The complainant argued the advertisement, ‘The Carbon Dioxide Climate Myth’, contained misleading claims, and that it appeared like native content.
“They have published climate denial + disinformation in The Australian,” the complainant wrote. “This fraudulent ad is indistinguishable from editorial content. However the content of this ad is far from editorial. It’s a fringe conspiracy theory presenting false and misleading claims. It’s attempting to mislead viewers into believing that climate change is just a myth by making blatantly incorrect claims.
