Print set to bear worst of marketers’ cuts

Tim Burrowes

May 11, 2009 3:24

Marketers are falling out of love with print advertising, a survey by the Australian Financial Review suggests.

The findings come in a survey of marketers published in AFR Boss magazine.

It says that print advertising is the medium that marketers are most likely to say they will be using less in the future. A total of around 32% of respondents said they will use it less than they did last year.

Of 12 marketing options, events and sponsorship is the next most likely to see a decline, with 22% saying they are likely to use it less in the coming year. This was followed by radio with around 21% saying they are likely to use it less next year and TV with around 20%.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.