Privacy commissioner: New privacy laws can help marketers build trust

April 10, 2014 12:56

Pilgrim and Sangster speaking at the ADMA event.

Commonwealth privacy commissioner Timothy Pilgrim has urged the marketing industry to embrace the new privacy laws arguing they can be useful in showing they are listening to consumers and build trust.

Speaking at the Association of Data-driven Marketing and Advertising (ADMA)’s Data Day in Sydney Pilgrim reminded the audience that they now needed to be very clear with consumers about notifying them of their privacy policies and giving clear opt outs.

“You need to be very clear about when you are going to be in contact with them and be very clear about what they’re options are for limiting that contact,” Pilgrim said in a conversation on stage with ADMA CEO Jodie Sangster.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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