Probiotics brand Life Space celebrates the wonder of the human microbiome
Probiotics brand Life-Space has launched its global brand platform ‘I am living innovation’, referencing the unique dynamic of the human microbiome.
The campaign wants consumers to consider caring for the world inside of them, and discover the secrets to health and wellbeing.
The campaign film, created by Dig & Fish, draws a comparison between the universe beyond our own world, and the world of the microbiome. The film cuts between images of a family spending time together and images of the microbiome of bacteria, viruses and fungi in our bodies.
