‘Bye old room…bye bye dunny’: AGL recognises the emotional toll of moving house
“Bye old room, bye naughty step, bye old swing, bye bye dunny.”
AGL’s latest campaign recognises the emotional toll of moving house, showing a young boy saying farewell to all of his favourite places around his home.
Luckily when the family arrives at their new house, his night light can be switched on and working – ready to make it feel like home.
Great example of finding a little detail, using the product, that brings home the big message with emotion . Agencies should spend more time looking for these examples instead of going strait to people doing quirky dancing because of the product. If your agency pitches you a quirky dancing idea, alarm bells should be ringing. You are being underserviced.
Where can I buy the night light in the commercial?
thanks