Profit over volume: the new reality of a disrupted auto market
Automotive marketing has changed forever, and the traditional measures of success no longer apply. Facebook’s product marketing manager global automotive, Brandon Herring, examines the issues facing the sector.
The automotive industry has hit a global inflection point. The next two decades for the sector are going to look nothing like what we’ve seen before.
And here’s the reality: marketers need to be the first to get comfortable with these changes and take the opportunity to drive them through their businesses. Electric cars, autonomous vehicles and mobility services will all change the way consumers view their ownership needs.
Facebook’s product marketing manager global automotive, Brandon Herring
