Project Factory invests in video technology
Digital outfit The Project Factory has invested in technology company Panoramic Video.
The announcement:
The Project Factory today announced its move into online video production with the acquisition of a stake in the 360 video company, Panoramic Video.
The deal sees The Project Factory taking a Board position and 25% ownership of the company based on future targets.
Panoramic Video has developed a unique technology that allows online video viewers to view a complete 360 view of streamed video, showing all angles of the action, in front and behind the camera.
The technology has been deployed for music videos, festivals, real estate companies, news websites and tourism.
Guy Gadney, Director of The Project Factory says: “Panoramic Video is a radical technology that changes the way we view online video completely. It creates a fully immersive video experience that is currently lacking online.
“Panoramic Video is the most exciting online video technology we have come across and will be putting it at the core of the projects we are working on for the movie and television industries. It will revolutionise behind‐the‐scenes video for movies and television shows, adding a totally new dimension to exclusive online content and DVD extras.
“Needless to say, the advertising opportunities are game changers with the ability to embed clickable interactive ads in the video itself”.
Dean Poore, Founder and CEO of Panoramic video says: “Having a strategic alliance with The Project Factory gives us a great step up into the movie and television industry. We have spent significant time and energy developing our technology into a unique 360 online experience.
“Alongside The Project Factory, we are now looking forward to implementing panoramic video onto all entertainment sites that count video as a key part of their strategy”.
Source: The Project Factory press release
