Projects, valued on their own merits: Icon

According to Greg Denning, director of Icon Film Distribution, projects need to be valued on their own merits, regardless of country of origin, as the theatrical business is about survival of the fittest.

Will the performance of recent local hits increase distributors’ interest in local product?

We, the local film industry, happen to have had a few hits locally this year. I don’t believe that this will see distributors clamouring for more Aussie films to add to their slate. However, these hit films have put a few extra filmmakers on the radar for sure. Ultimately though, we value each project on its own merits, whether it’s from Australia or elsewhere.

What were your strongest performing films of the 2009/2010 financial year?