Brand relevance must be maintained: Disney
John Cracknell, managing director at The Walt Disney Company Australia, talks about the restructure of Disney and how the powerful studio is adapting to new platform and consumer habits.
How has Walt Disney Studios Motion Pictures re-structured itself after the departure of Alan Finney?
The Walt Disney Studios continues to drive great content and exceptional films to movie lovers all throughout Australia. Having been operational for 22 years in Australia, the new structure for the entire Walt Disney Company, which was announced at the beginning of this year, means that the introduction of an integrated structure will drive continued growth across all our businesses and will provide opportunities to further deepen our relationships with consumers and our partners here.
We now have in place an integrated structure with our Motion Pictures and Home Entertainment marketing teams, working together as one team to drive our product through the windows and to provide a consistent message to our target consumers.
