‘Promise me you’ll play Baby Shark on repeat’: Drivers say goodbye to their phones in RACQ ad

RACQ has launched a tongue-in-cheek campaign in which people say melodramatic goodbyes to people before they set off in their cars.

In one campaign film, a man embraces his passenger and says “Tell dad I’m coming over to reset his virus software, promise me you’ll play Baby Shark on repeat… I’ll see you when I get there.” At the end of the film, it is revealed that the passengers are actually mobile phones that are being set on ‘Do not disturb’ and put away, so the driver can pay attention to the road.

The RACQ, with Clemenger Brisbane, is aiming to address the increasing issue of drivers distracted by their mobile phones with the campaign. The call to action ‘Set your phone, then leave it alone’, is designed to inspire behaviour change amongst Queenslanders.