Promoting the labels 140 characters at a time
In the wake of Lisa Wilkinson’s Andrew Olle’s lecture on Friday DDB’s head of social Karalee Evans takes a look at Nine’s new talent style Twitter account.
Let me start by quoting Nine’s Lisa Wilkinson: “You quickly learn the sad truth, that what you wear can sometimes generate a bigger reaction than even any political interview you ever do.”
Channel Nine’s own Lisa Wilkinson delivered a passionate and at times cuttingAndrew Olle Lecture on Friday highlighting the shameful focus on what women look like, rather than the substance of their reporting.
She lamented: “so often, it seems, the old combo of talent, a love of words, and the power to communicate – powerfully – are not always enough.
I’m pretty sure that’s the correct spelling of earrings?
Hosts Juanita Phillips (ABC news 7pm), Leigh Sales (7.30 Report) and Emma Alberici (Lateline) destroy their commercial contemporaries for skill and professionalism and they never have to bang on about their lipsticks either. Could there be something deeper afoot here? A smokescreen for a lack of skill maybe? (And yes, I’m male.)
that is an unnecessary snipe at Lisa W. FYI The ABC “ladies ” get buckets of criticism via Twitter, phone log and everywhere else for their (or ABC wardrobe dept’s ) choices too , in spite of their excellent journalistic skill-sets
Sic is on the CAPs, Maz
I think the sic is referring to the caps, rather than the spelling.
Either way, the earrings aren’t witchery… they are Celeste and im pretty sure they put that in CAPS to make it clear what item belongs to what brand.
Excellent article and Im sure the likes of Deb Knight would agree with you. However I get very disallusioned when some readers take these artilces as their sanction to discuss how smart female ABC presenters are and how dim witted those on commercial stations are. Its not only discrimatory talk they should be ashamed of, it’s simply not accurate. It seems to be a myth that some people feel compelled to perpetuate. It’s interesting that I seldom, if ever, hear that the ABC male presenters are so much smarter and intellectual than the males on commercial networks.Laurie Oakes from Nine and Paul Bongoirno from Ten come to mind. Also it seems to be a back handed compliment to ABC female presenters. I choose to watch mainly ABC but its certainly not because I’m smarter. The smartest people in the room seldom have to prove they’re smart by sounding intellectual and I know a brain surgeon whose book of choice is a comic. And while aligning competence with a lack of diligence in appearance I’m wondering where our fabulous governor general sits in the minds of “Go ABC Ladies”
From a social media perspective, what exactly is the point here?
Aside from the generalist position that women in the media are unfairly held to different standards than their male counterparts (which is very well trodden ground), what am I taking from this?
I have to agree with “Clarity”. I really don’t see the point from a social media perspective and I think many of the comments on this article reflects that.
Is the the point just that women in media are unfairly held to other standards than men? I just lost 5 minutes of my life, if that is the case.
I’m going to put my hand up here and say there have been so many times when I’ve wanted to know the brand of something a presenter is wearing on TV. Ch9 and other stations might get a lot of requests from people wanting to know, so why not tell them? I don’t think it’s necessarily sexist/anti-feminist.
Karalee / your a champ and bring alive some great points. I personally prefer wardrobe credits to be addressed via TV at the end of the show. It would appear adding a social account for what someone is wearing is a hard sell.
People are smart, intuitive and beautiful. They should be treated as such and when they are, I have seen countless times when the reward they give in return far surpasses any sponsored tweet or social channel.
Once again, great piece Karalee.