PR’s Roxy Jacenko joins Celebrity Apprentice cast
Publicity company owner Roxy Jacenko will join Nine’s cast of celebrity apprentice for 2013.
The Sweaty Betty PR boss joins swimming veteran Dawn Fraser, rock ‘n roll veteran Brian Mannix, AFL veteran Dermott Brereton and boxing veteran Jeff Fenech.
Also in the cast is TV presenter/singer Rob Mills, The Voice’s Prinnie Stevens, swimmer Stephanie Rice, 2UE’s Peter Berner, Peter Everett, Layla Subritzky, Kym Johnson and Prue MacSween.

“swimming veteran Dawn French”?
Just wondering if you meant Swimming Legend Dawn Fraser…. not Dawn French… unless the comedienne has a well hidden aquatic career of which we were unaware?????
Hi Mimi,
Rapidly amended – my colleague Colin has a crush on Dawn French and had her on his mind.
Cheers,
Tim – Mumbrella
Im sorry, isn’t the whole point of having a “celebrity” cast to have publicly recognizable people? Who in the non-PR world knows Roxy?
This is the saddest looking bunch of “celebrities” I have ever seen.
*scratch scratch* <–the barrel being scraped
celebrity?
I have to agree that Roxy is not what I’d call a “celebrity” but you can bet your bippy that it’ll be entertainment value +.
I just hope she doesn’t hold back! Someone get my popcorn…
gotta hand it to her for getting on the show though
Point being, Mumbrella nailed it by calling her shop a “publicity business”. She might do that well but she’s a publicist. It’s a long way removed from what most of the PR industry does.
Roxy and Oliver should bust open the champers, lots of good news this week..
Jodie and Sam – quite agree….
Celebrity – Noun
1. A famous person.
2. The state of being well known: “his prestige and celebrity grew”.
so……………. coming second on Big Brother means you’re a celeb then does it? I suppose you could contend their “prestige and celebrity grew”….
s’all rollox IMHO….
A show with Roxy Jacenko, Prinnie Stevens, Stephanie Rice, Peter Berner and Dermot Brereton… Channel 9 really don’t want anyone to watch do they?
Haha @Nicko
Made my Friday arvo