Puberty Blues director admits audience concerns ahead of its return on Ten
Director of Puberty Blues Glendyn Ivin is glad the second series is “finally out there” and admitted the delay in its launch may impact ratings for the second series which comes 18-months after the finale of the first.
Ten has recently seen poor ratings for string of big shows including The Biggest Loser, So You Think You Can Dance and on Monday new drama Secrets and Lies as they struggle against competitors, and Ivin told Mumbrella he hoped the existing fanbase would return after the wait.
He said: “They (Channel Ten) sat on it for a while. In theory it was meant to be on last year and I’m not sure why they didn’t show it, but I’m glad it’s finally out there. Definitely. We’re very proud of it.”
Without big audiences for its current shows, Ivin said Ten is tapping into Puberty Blues’ existing fan base and using social media, outdoor and special screenings to promote the return of Puberty Blues, whereas other shows seem to mostly promote on TV.
“with nearly 5,200 likes on its Facebook page it is some way off the 177,134 fans engaged with the page for Puberty Blues series one.”
There’s an easy answer to that one, the former is obviously a page created by a fan, and the latter is the official page run by TEN.
well it starts while MKR is still running so I might catch it on TENPlay (if it’s even there).
first series was good.
The correct fan page on Facebook has 177,000 likes. The page linked to in this article is a page set up and mirrored by a fan. Also, I have seen plenty of promos on Ten. Depends on what channel you watch though as to what promos you see. I think the imagery for this campaign is great, sets the tone for the show. Hopefully it is a good series, Ten needs it.
The first episode last night was awesome and I am looking forward to the rest! I don’t think Ten need to worry about about whether the fans will comeback; a friend of mine was disappointed she missed last night’s episode.