Publicis Groupe brokers a sponsorship between Pantene and the Matildas, launching the second ‘Ribbon of Strength’ campaign
Proctor & Gamble’s Pantene has engaged Publicis Sport & Entertainment to broker a two-year sponsorship with the Westfield Matildas for the 2020 Tokyo Olympic Games.
The campaign announcing the partnership sees the second iteration of the ‘Ribbon of Strength’, a hair ribbon emblazoned with messages of self empowerment. The ribbon sets up an initiative to encourage all women to overcome their fears, find their inner strength, and actively participate in sport.
The ad stars Matildas players Ellie Carpenter and Katrina Gorry.
