Publicis Groupe wins Swimming Australia account

Publicis Worldwide has bolstered its sports portfolio following its appointment as Swimming Australia’s full-service agency partner, effective immediately.

Publicis Worldwide will lead the national swimming body’s marketing strategy, creative, media, design, social and partnership development. The appointment comes nine months after Swimming Australia signed an exclusive two-year live broadcast streaming deal with Amazon Prime, to distribute Australian Swimming championship events globally on Prime Video.

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