Publicis scraps Mediavest branding with agency to become Spark Foundry

July 7, 2017 10:28

Almost 20 years after the agency was first formed in the United States, Publics has retired the Mediavest brand, renaming Mediavest Spark to Spark Foundry.

Squillace: New branding better positions the agency for the future

The move comes just three years after Mediavest was split from Starcom to operate as a separate agency in Australia and little more than a year after Publicis merged its operations with Spark to form a single agency – Mediavest Spark.

Spark was positioned as the more progressive element of the business and the decision to rebrand and drop all references to Mediavest is a reflection of the drive to position Spark Foundry differently as more of a start-up minded agency.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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