News

Publicis Sport and Entertainment launches in Australia with Dare Iced Coffee partnership

July 24, 2019 9:59

Publicis Groupe has launched its Publicis Sport and Entertainment (PSE) offering in Australia, with Dare Iced Coffee engaging PSE to drive its e-sports strategy.

PSE will work alongside Publicis media agency Starcom – which already works with Lion Dairy and Drinks, the owner of Dare – to develop Dare Iced Coffee’s approach to reaching e-sports and gaming fans.

Ashley O’Rourke will head up PSE in Australia

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Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

Topics
Ashley ORourke Dare Iced Coffee Darryn Wallace Michael Rebelo Patrick Whitnall Publicis Groupe Publicis Sport and Entertainment
3 COMMENTS
KB 24 Jul 19

Yes Ash! Excited to see what happens next- especially in the wild world of esports!

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AL 24 Jul 19

Nice work lads! Looking forward to a world of sport at Publicis

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Beau Ushay 24 Jul 19

I hope they listen to the recent data released by the games industry body, iGEA and Bond University about the habits of gamers and esports fans:

https://igea.net/2019/07/research-reveals-the-power-of-games-in-australia/

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