CHE Proximity creative leader and Heart On My Sleeve Movement founder complete Mumbrella’s Health Marketing Summit line-up

July 24, 2019 9:51

CHE Proximity’s chief creative officer, Ant White, will speak at Mumbrella’s Health Marketing Summit on August 22nd to reveal the secrets, insights and strategies behind the health campaign that was two years in the making, Curing Homesickness.

The pro bono campaign made by Mumbrella’s Creative Agency of the Year aims to cure the homesickness of 500,000 sick kids and raise $1m, with millions of dollars of donated media spots, seven corporate partners and 20 publishers on board.

During the session, White will unveil how feelings connected to a story can drive donation dollars, why creating a story people can participate in makes for effective advertising, and why the campaign was two years in the making.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Ant White CHE Proximity Curing Homesickness health and wellness Health Marketing Summit Heart on My Sleeve Mariana Rice mental health Mitch Wallis Pete Baker The Glue Society