Publicis tops media agency wins for 2018, reports RECMA

January 22, 2019 10:03

Landing the US$1.96bn GlaxoSmithKline global account catapulted Publicis into top place for 2018 media agency wins, industry analysts RECMA have reported in their review of the year’s account moves.

RECMA reported last September’s GSK win gave Publicis a net gain of US$1.25bn globally, edging out IPG Mediabrands which picked up US$895m including the Australian Federal government’s master account in April.

RECMA’s study looks at the top 158 international advertisers with a spend of over US$1m annually, along with regional advertisers with spends above US$10m. Australian advertisers include the Federal government, Telstra, Vocus Communications and the West Australian state government.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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