Pumpkins and promotions

Dr Mumbo is a fan of the campaign to promote Aussie horror comedy 100 Bloody Acres, which has been focused on building up the fictional brand Morgans Organic (slogan: “We’ll fertilise ya!”).

There’s a Facebook page and Twitter profile along with an appropriately low-fi Morgans Organic website, radio and TV ads. As Mumbrella reported last month, the kudos goes to content agency Loud & Clear.