Puppy joins Dulux dog as brand marks 50 years in Australia

Dulux Group is celebrating 50 years of its iconic Old English Sheepdog in Australia by introducing a new generation—a playful puppy—to its latest marketing campaign.

The new ad, which coincides with the launch of the brand’s re-formulated Weathershield exterior paint, features Dulux’s long-standing mascot, named Brady, alongside its mischievous new companion, Wightley.

As part of the year-long campaign, Dulux, via media agency Initiative, will release additional clips from the day’s shoot, while also dipping into its archive to showcase highlights from 50 years of campaigns in Australia.