Pure Blonde launches ‘A touch more pure’ campaign for Organic Lager

Witches, devils, vampires and aliens have gathered at a self-help retreat in an effort to become more pure, through sharing their woes and drinking Pure Blonde Organic Lager.

Pure Blonde’s organic variety of its beer was released last year. The new campaign launches the brand platform ‘A touch more pure’, making light of how hard it is to be good.

The campaign was created by Clemenger BBDO Melbourne, a member of the Carlton & United Breweries creative agency roster. The campaign will also involve a full packaging re-design across all Pure Blonde Organic Lagers and Cider.