Pure Public Relations launches behavioural change division

November 4, 2024 2:39

Independent PR agency Pure Public Relations has launched a behavioural change arm dedicated to creating cause-driven comms strategies that actually drive change.

The new division – Pure Impact – will collaborate with not-for-profits, charities, and companies with a cause to bring strategy priorities to life, and will help amplify their purpose-driven messaging through behavioural change science, market research, and integrated campaigns.

“We’ve seen first-hand the powerful impact that strategic communications can have on causes that matter,” Phoebe Netto, founder of the agency, explained.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.