Pureprofile trading profits top $5m for first time

Tim Burrowes

July 28, 2025 11:28

Research and data player Pureprofile today revealed a strong set of annual financial numbers despite profits for the last quarter being down on the same time the year before.

Pureprofile is showing $5m+ annual trading profit for the first time

In preliminary results released to the market today, Pureprofile said it had finished the 2025 financial year with an EBITDA (earnings before interest, taxation, depreciation and amortisation) profit of $5.2m, up 18% on FY24. Revenue was up 19% to $57.2m.

Pureprofile’s revenue grew again in FY25

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.