Pureprofile records first full year positive net profit

Global data and insights company Pureprofile achieved its first full year of positive net profit after tax, recording a a fourth-quarter revenue growth of 18% compared to the previous year.

Pureprofile achieved its first full year net profit after tax for fiscal year 2024 with $0.1 million, reversing a $1.9 million loss in financial year 2023. Its revenue rose to $48.1 million, a 10% increase, highlighted by record fourth-quarter revenue of $13.1 million, up 18%.

International revenue surged 23%, driven by strong growth in the UK and India, and the company also established offices in Spain and Germany.

Pureprofile also reported an increased cash balance of $5.2 million, up from $4.2 million at the end of 2023, and repaid $0.1 million off its debt principal.

CEO Martin Filz said he is thrilled to report its first full year of positive net profit after tax.

“Despite a subdued trading environment in ANZ, our rest of world revenue was bolstered by substantial growth in the UK and India. This achievement marks a significant milestone for Pureprofile, as we prepare to capitalise on this momentum moving into the coming year.

“These outstanding results reflect the dedication of our incredible team, the strength of our client relationships and the steadfast support from our partners and shareholders.”

Filz said the focus for 2025 will be on continuing to expand its global footprint while strengenthing the companies position in ANZ.

“Additionally, we are committed to leveraging opportunities using technology and AI to drive further innovation and growth,” he added.

Pureprofile’s additional future plans include expanding data and panellist growth by partnering with more AI and technology providers, developing internal AI solutions to enhance operational efficiency and client delivery, and maintaining a focus on increasing net profit after tax while strategically investing in growth opportunities.

In June Michael Anderson was appointed as the incoming non-executive chair and Adrian Gonzalez as a non-executive director, replacing Linda Jenkinson and Albert Hitchcock.

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