Purple is the colour for Whiskas cat
An animated purple cat is the new face of Whiskas catfood in Australia after this ad from Whybin / TBWA broke last night.
CREDITS:
- Creative Director: Scott Whybin
- Creative Team: Bruce Baldwin (Art Director), Michael Syme (Copywriter)
- Account Service: Hazel Tiernan (SAD), Kelly Bollen (AM)
- Planner: Jacqueline Wang (Senior Planner)
- Media Buying: Starcom
They could have filmed my black and white cat and got exactly the same result! He is sitting on all my paperwork even as I type. Well observed ad of cat behaviour.
Absolutely gorgeous work, fantastic representation of classic cat body language and movement. If my cat’s weren’t already a dedicated Whiska’s consumer, this ad would have converted me. Great job!
I think they’ve missed the point. The cat isn’t real anymore. As cute and as well executed as the animation may be, seeing real kittens in ads is what makes the brand more appealing.
Agreed….great animation, but much preferred Henry. As a cat owner I relate to this depiction of a cat much less.
Agree with the last two. If a real cat could perform this script – tough but possible – it would have been much more engaging for a cat owner (me). Surely animation is an opportunity to create behavior and humour way beyond what’s possible in live action and give human character to the animal. I’ll bet the original cat character profile was a bit more exciting than this.
I love it as the Purple Cat represents the behaviour of all different breeds of cats!
The actor did a very fine job too!
Cute but lacks the emotional engagement of seeing a real cat. You wouldnt catch Huggies using animated babies for the same reason. This could well prove to be a major strategic/creative error for the brand.
Surely the point is that the purple cat acts as a memorable branding device through the use of the colour purple and the cat’s headshape both of which can be seen on WHISKAS products on shelf. I believe it is effective in creating salient memory structures that can be recalled at the point of purchase.
The Purple Cat is the most eyecatching, compelling and superb advertisement I have seen in 78 years. Thanks for “inventing” him.
I didn’t realise such animation was possible these days. This must have cost millions, but I guarantee you sales will more than make up for it. The Yanks sure have a lot to learn from us judging by this. This has Cannes Gold written all over it, simply astounding.
Why are we all so critical?
The advertisement has well and truely achieved its objective
Ten out of Ten to all of those who contributed
Thank you for the smile and the feel good moment each time the advertisement is aired
my geriatric cat will eat only whiskas jellymeat she ia 20 years old she wakes me up everyday between 0230 and 0530 but i love her