Purpose, co-creation, identity and democracy: marketing visions from Ogilvy PR’s Futures report

The marketing and communications landscape is moving away from curated, timebound campaigns to collaborative, crowd-driven productions, according to the latest instalment of Ogilvy PR’s Futures Report.

Released today, the ‘Alchemy, Avatars and Altered Authority’ report unpacks key marketing and communications themes gathered from local and international industry events and festivals.

Diving into trends across four industry realms, the report highlights the rise of co-authorship where brand fans and social creatives are invited to compose shared narratives with businesses.