Purpose-driven marketing to be debated at final session of The Big Ideas Store

The relevance and success of brands engaging in purpose-driven marketing will be debated by a group of senior industry leaders in the final session of Nine’s The Big Ideas Store on Thursday afternoon.

Lewis, Dubois and Roach (top L-R) will face off against Gaylor, Gloster and France (bottom L-R)

Brands’ attempts to create meaningful connections with consumers have gained increased attention during the COVID-19 global pandemic and the Black Lives Matter movement.