Why Qantas boss Alan Joyce should have given his seat to a passenger who needed it more

Qantas found itself subject to more than two days of negative headlines after passengers on its flagship Kangaroo route A380 service were stranded for New Year’s Eve in Dubai. Boss Alan Joyce, who beat the delays by boarding another flight, blew a chance to lead communications from the front, argues PR practitioner Margaret Lawson, while Qantas responds to her views at the bottom of this article.

As the dust settles on the Qantas Dubai debacle, the reported stories of 480 stranded passengers arriving late into Sydney have left the airline with important questions to answer.

Such as, how did the airline manage to take an inconvenient, yet manageable situation, and turn it into a frustrating mess that dominated headlines throughout the new year’s news cycle?

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