Qantas appoints Clemenger Sydney to promote Australians’ love of travel in latest ad campaign
Qantas has worked with Clemenger BBDO Sydney for the first time, to create a campaign which promotes Australians’ love of travel.
The campaign ‘No one travels like Australians and no one takes to the world like Qantas’, features Lisa Mitchell’s cover of Geoff Mack’s ‘I’ve Been Everywhere’ and showcases 12 different destinations.
Snapshots of people hiking in Yosemite, walking through Kyoto, surfing in Waikiki and watching the sunset in Uluru are all included in the 60-second television commercial.
Was it all stock?
Beautiful film. Feels big and feels very on brand for Qantas.
This is getting there
nice work. (big shoot!)
Best Qantas work for a while…well done Clems.
Beautifully shot but what makes it unique? What makes it memorable? What makes it truly Australian? Not sure it hits the heights of ‘I still call Australia’ ?
They seem to have shifted from coming home to going away. There is a lot of equity in getting on a QANTAS plane home.
Very nice ad though. Better than the last bits of work.
Attract new customers with advertising, get rid of them with customer service
Here are some places around the world, a vaguely patriotic, unsubstantiated tagline and a song… fly with us now? Really, a montage?
Does Qantas = white Australia now?