Qantas encourages customers to get creative in new social media campaign

Qantas is encouraging its passengers “to get creative while they travel” in a new social media campaign.

The campaign, which was activated internally, sees the brand collaborate with freelance typographer Gemma O’Brien, who in a commercial for the brand encourages Qantas customers “to join the movement by creating their own travel art using the inflight bag in their seat pocket, napkin, or boarding pass” and share it online using the #qantasblankcanvas hashtag.