Qantas exes go head-to-head in ‘Sunrise’ pitch
Qantas' 'Project Sunrise' flights are set to launch in early 2027
Two of Qantas’ most high-profile exes are vying for a comeback as M+C Saatchi Australia goes head-to-head with Droga5 ANZ for the airline’s upcoming “Project Sunrise” campaign.
The airline is expected to decide in the new year which agency will develop new creative for its ultra-long-haul East Coast–to–London and New York routes, while also strengthening internal engagement among staff.
Both agencies have notable histories with the nation’s flagship carrier.
