Should clients take complaints seriously or just roll with them?
Chas Bayfield wonders whether clients should completely upend a marketing campaign just because a few people take offense?
Should Sainsbury’s really care if this card got customer complaints?
Last week, a major UK supermarket fell foul of a customer complaint and was forced to take a Christmas card off its shelves.
The offending item had the line “This Christmas I’m identifying as a Grinch” and a picture of our favourite green grump, who, to his credit, was smiling and wearing a festive jumper.
The problem is not that the Grinch is the polar opposite of Christmas spirit, nor that the card uses the word “Christmas” instead of the more secular “holidays”, but that the term “identifying as” is seen as transphobic. Or at the very least, hurtful to non-binary people.
