Main part of Qantas media account tipped to be down to two agencies
The bulk of Qantas’s media account is set to change hands with two contenders, Group M’s Maxus and Omnicom’s OMD, left in the running Mumbrella understands.
Incumbent ZenithOptimedia is understood to have been told it will lose the domestic marketing component of the account, which is thought to represent around two thirds of the airline’s $20m media spend.
At this stage, it is unclear what decisions have been made around the international marketing and Qantas loyalty programs.
Qantas has not responded to requests for comment at the time of publication and all agencies contacted have declined to comment.
Prob best to avoid ‘shootout’ in heads this week
Can we please change that headline?
totes
Managed to see the headline before it was changed, simply disgusting and insensitive with zero regards to what has happened over the last few days – no better than the 2PM cover page from The Daily Telegraph on Monday
Hi Vortex09, Insensitive and Disgusting,
Thanks for the feedback. Whilst ‘shootout’ is something we use fairly regularly in regards to a pitch, you’re right it was the wrong week to use the phrase which is why we’ve changed it.
Apologies for any offence caused.
Cheers,
Alex – editor, Mumbrella
Not the most appropriate headline, but disgusting? @disgusted you must have a hard time keeping your meals down if that constitutes “disgusting”. Sheeesh!
Wow.. what has Zenith Optimedia got left now apart from Reckitt Benckiser
@Disgusting, calm down, buddy. It was a poor choice of words not some “He was having a mid-life ISIS” joke.