Qantas pitch: ZO, Droga 5, Play Communication, Amnesia Razorfish, Subnine and R/GA announced for roster
The prized Qantas global creative account has gone to Drogas 5 after a lengthy pitch process. Zenith Optimedia has won the media account. Also on the new roster are Amnesia Razorfish for digital media strategy and R/GA for specialist digital projects. Subnine will support key sponsorships and Play Communication will support arts and entertainment properties.
The final shootout for creative and digital account was between Publicis agencies Mojo and Amnesia Razorfish, against Droga5.
OMD and Zenith Optimedia were in the final round for media.
What happened to Wonder?
Well done ZO, tough long battle but retained a prized account.
The set up just feels messy and Amnesia doing digital media planning sends mixed signals around ZOs competency.
Well done ZO, I know you guys worked very hard on this.
Some fantastic new advertising students graduating from Sydney Institute Advertising this semester…
Sorry…. How many agencies does it take to do advertising? 6 is it? 6!!!!!
How the hell are these guys going to divide and conquer. Talk about a headache… Why does digital strategy and ‘specialist digital projects’ require 2 separate agencies? WTF
Droga have had a few ups and downs lately
Just so long as they don’t use Alan Joyce in any of their ads…
Having been stranded by this Irish dickhead when he grounded the airline and fucked his customers to bolster his hand in an industrial dispute..
I can’t see him speak on television anymore without wincing and throwing something at the screen.
I still recall the days when Qantas was a great brand. But it does feel like a long time ago now. Good luck getting all the agencies to work together. LOL
Congratulations ZO on retaining Qantas. Great to retain business and continue to show a client why they have you on board.