Qantas restructures executive team, with Olivia Wirth to lead Loyalty and Vanessa Hudson taking chief customer role
Qantas chief customer officer Olivia Wirth has been promoted to lead the company’s Loyalty business, with current executive manager of sales and distribution, Vanessa Hudson to replace her as CCO, the airline has announced.
The restructure has also led to a change in reporting lines which will see the corporate affairs function move under people and culture group head Lesley Grant, with Hudson retaining responsibility for group marketing.

Olivia Wirth becomes CEO of Qantas’ loyalty business
The changes follow the resignation of current loyalty CEO Jayne Hrdlicka, who announced her departure from the company in December last year. Prior to that role, Hrdlicka was Jetstar’s chief executive officer.