Qantas reveals global creative and media pitch shortlist
Qantas has revealed the shortlist for its global advertising and media pitch.
Droga5, Leo Burnett, Publicis Mojo and BWM are on the creative shortlist.
OMD, Zenith Optimedia and MediaCom have made it through to the next round for media agencies.
Incumbents M&C Saatchi and Ogilvy have not lost out altogether, and will remain working on the business, according to a statement from the airline.
I’m surprised they didn’t look at agencies off-shore – apparently they are quite a bit cheaper
Good to see the agencies behind that horrific ‘Great Crusade’ caravans around NZ “activation” that no one watched, or that “There’s A New Spirit” billboard campaign, have missed out.
Justice.
All incumbents not expected to benefit from the tender should “slow bake” QANTAS with a work to rule.
Whoever wins….please, please help them sort out their social media strategy. The debacle of #qantasluxury going on right now on Twitter is just horrifying / compelling.
Just to put the record straight.
The Great Crusade work was done by Wonder.
New Spirit campaign was the creation of Neil Lawrence.
Ogilvy and M&C Saatchi were responsible for neither.
Back ON schedule. Back TO basics. Hope their safety rating is not on par with their use of language.
Good luck and god speed to whoever wins the account…
That’s right Kd (#6). Back ON schedule. Back TO school for designers who think they’re copywriters.
Ad continues: “We deeply regret the impact of our fleet being grounded…” How passive. Pointless sentiment. I guess they can’t say “We deeply regret grounding our fleet”.
I deeply regret the impact of hitting my thumb with the hammer…
“Advertising from the carrier will face a cynical audience” – Mojo will be ideally placed to handle it then, what with their experience with cynical audiences.