Qantas story drowns out Melbourne Cup in social media discussions
The story about Qantas grounding its planes over the weekend has dominated discussions in social media over the last 24 hours.
According to social media media monitor Meltwater Group, the Qantas grounding has sparked almost three times the number of mentions on Twitter as the Melbourne Cup – which is tomorrow.
The Qantas debacle has led to 65,000 mentions on Twitter, compared to just 22,000 for the Melbourne Cup.
This is alarming for companies still thinking about focusing their money on Facebook. With so many feedback, negative mostly, companies may find themselves in a grave situation sooner than they expect. This has to be prevented by actively engaging with people.
It also drowned out the sad loss of 3 diggers, which is terrible. The News coverage of this sad event was shocking on all networks
Twitter is now all about Kim Kardashian with little mention of QANTAS. It’s a great way to see what is on people’s minds ‘right now’ that also shows how short the attention span is. Perhaps the important measure is how quickly your issue disappears from Twitter.
Hi Neil. While I agree with your post in the main, I think it should say “It’s a great way to see what is on SOME people’s minds ‘right now'”. Clearly the Twittersphere is a self-select subset of the population (41k was the daily peak on these two issues), so the omission gives credence to any semblance of representativess that is in my opinion unsubstantiated.
Weird how some try and pretend twitter is now the ‘data friendly’ water cooler. look at twitter trending terms – it reflects one thing … maybe 2 max, what twitter users are thinking and what twitter bots are gaming.
good PR attempt by the agency here to show some entry level SM monitoring, but let’s take it for what it is yeah